Google Analytics is a critical tool that your practice can use to better track and understand patient leads and traffic acquisition.
The diagram below outlines the flow of information, starting with the patient:
A patient's journey starts by clicking on your website, then by clicking on an Engagement online scheduling widget or link to request an appointment. Google Analytics then collects data from your website and online scheduling link to provide you, the Practice Admin, with insights that can help you better understand where patient leads are generating from, traffic acquisition, and more.
In this article, we'll follow the setup procedure listed below:
Step 1: Create a Google Analytics Account
Go to analytics.google.com and register for an account
From the left side menu, access the Admin panel and then click + Create and click Account
Add an account name, then click Next
Add a property name, then click Next
Select your business details, then click Next
Choose your business objectives, then click Create
Review the Google Terms & Conditions, then click Accept
Step 2: Add GA4 Measurement ID to Custom Scheduling Links
Once the widget code has been added to your practice site, start tracking it by adding your GA4 Measurement ID to the widget in Engagement.
Copy your Measurement ID from the Google Analytics portal in your web stream details
Once you have your Measurement ID copied, login to Engagement and click on Online Scheduling. Click Settings
Click on Custom scheduling links
Create a new link or click on the 3-dot menu of an existing link and choose Edit
Click on the checkbox to Add Google Analytics tracker, then paste your Measurement ID
Click Save to finish
Need to add a widget button to your site? Click here to learn how.
Step 3: Verify that the G-tag is working properly
Go to the Google Tag Assistant page: Google Tag Assistant
Click Add domain
Paste the previously created Custom Scheduling Link URL, then click Connect
Check if the correct G-tag was found by Tag Assistant
In a new browser tab/window, paste the Custom Scheduling Link URL and go through the workflow from beginning to end to capture events
Once finished, verify that the events were registered correctly within Google Assistant
To learn more about Google Analytics, please click on the question mark icon in the upper right corner of Google Analytics or the three-dot menu to take a guided tour.
