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DSO: Use Scorecards to Turn Data into Actionable Insights Across Multiple Locations

Learn how to create customized reports that focus on the locations and data that you care about most

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Scorecards are part of the Analytics module. If you are interested in learning more about Analytics features, CLICK HERE to request a demo!

Managing multiple dental locations means juggling dozens of performance indicators across practices. Scorecards give you the power to monitor what matters most—whether that's comparing 5 locations or 50—all in one customizable view.

Why Scorecards Matter for Multi-Location Organizations

The Challenge

Without centralized performance tracking, multi-location leaders face:

  • Hours spent compiling spreadsheets from different locations

  • Delayed insights into underperforming practices

  • Inconsistent metrics making it hard to compare apples to apples

  • Missed opportunities to replicate what's working at top locations

The Solution

Dental Intelligence Scorecards provide a single source of truth where you can:

  • Choose from 300+ metrics to compare across all your locations instantly

  • Identify trends before they become problems

  • Celebrate wins and replicate success across your organization

  • Make data-driven decisions


Real-World Use Cases

1. Regional Manager: Spotting Performance Outliers

Scenario: Maria manages 12 locations across three states. She needs to quickly identify which practices need her attention each week.

Her Scorecard Setup:

  • Focus: Locations

  • Metrics: Scheduled Production, Collections %, New Patients, Hygiene Re-appointment %

  • Time Period: Last week

  • Trend: Trailing 4 weeks

  • Grouping: By region (West, Central, East)

What She Sees: Her Visualize Trends tab immediately shows that two locations in the Central region have declining Collections %. She drills down by Provider and discovers both locations recently had hygienist turnover. She can now prioritize support for these teams.

Outcome: Instead of waiting for monthly reports, Maria proactively addresses issues within days.

2. Executive Team: Strategic Planning with Data

Scenario: The C-suite is planning next year's expansion strategy and needs to understand which locations are most profitable and have capacity for growth.

Their Scorecard Setup:

  • Focus: Locations

  • Metrics: Gross Production, Net Production, Provider Production Per Hour, New Patient Growth Rate, Case Acceptance %, Scheduled Production

  • Time Period: This quarter vs. same quarter last year

  • Grouping: By brand (if applicable) or region

What They See: Three locations show high production per hour but low new patient growth—indicating capacity constraints. Five locations have strong new patient growth but lower case acceptance—opportunity for training investment.

Outcome: Data-driven decisions on where to add providers, which locations need treatment coordinator training, and which markets are primed for new location openings.

3. Marketing Director: ROI by Location and Referral Source

Scenario: Lisa manages marketing spend across 18 locations and needs to prove ROI to justify next year's budget.

Her Scorecard Setup:

  • Focus: Referral Sources

  • Metrics: New Patients, New Patient Production, Patient Lifetime Value, Case Acceptance %

  • Time Period: Last 6 months

  • Drill down: By Location to see which practices convert best from each source

What She Sees: Online advertising brings consistent new patients across all locations, but Case Acceptance % varies wildly (45% at some locations, 82% at others). By drilling into Location, she identifies that high-performing practices have dedicated new patient coordinators.

Outcome: She can demonstrate marketing effectiveness while also revealing operational opportunities for improvement.


Getting Started: Your First Multi-Location Scorecard

Step 1: Choose Your Template

Start with one of these DSO-recommended templates:

  • Operations Performance - Best for weekly leadership reviews

  • Finance Review - Ideal for monthly executive meetings

  • Daily Flash Locations - Perfect for regional managers doing daily check-ins

  • Marketing Review - Essential for tracking growth initiatives

Step 2: Customize for Your Organization

  • Select all relevant locations

  • Adjust time periods to match your reporting cycles

  • Add any additional metrics specific to your KPIs

  • Enable grouping by Region or Brand in Scorecard Settings

Step 3: Share with Your Team

  • Share location-specific scorecards with office managers

  • Share regional rollups with regional managers

  • Share organization-wide scorecards with executives

  • Remember: Recipients can view but cannot edit your scorecards

Step 4: Set Goals and Monitor Trends

  • Establish baseline performance for each metric

  • Set realistic goals based on top performers

  • Review trend indicators weekly to catch changes early

  • Use the Scorecards AI Assistant to analyze patterns and get insights


Pro Tips for Multi-Location Success

1. Explore the Scorecard Templates Library

Review pre-made Scorecard Templates:

  • Daily Huddle Scorecard (for office managers)

  • Weekly Operations Review (for regional managers)

  • Monthly Executive Dashboard (for C-suite)

  • Quarterly Strategic Review (for board meetings)

2. Use Regions and Brands for Grouping

If you've set up regions in Dental Intelligence:

  • Group locations by geography (Northeast, Southwest, etc.)

  • Group by brand if you operate multiple practice brands

  • Group by acquisition cohort (Original practices vs. acquisitions)

  • This makes it easier to spot regional trends

3. Leverage Drill-Downs for Root Cause Analysis

When you spot an issue at a location:

  • Drill down to Providers to see if it's staff-specific

  • Drill down to Procedure Codes to identify service line issues

  • Drill down to Referral Sources to check marketing effectiveness

  • Drill down to Trends to see if it's getting better or worse

4. Combine with Team Tasks Metrics

For locations using Engagement features, add these metrics:

  • DI Appointments Confirmed %

  • DI Forms Completed Before Check-in

  • Team Task Completion Rates This shows how well locations are leveraging all DI tools.

5. Export for Deeper Analysis

  • Export scorecards to CSV for board presentations

  • Expand all drill-downs before exporting to get complete data

  • Use exports to create custom visualizations in PowerPoint or Excel

  • Historical exports help track progress over quarters/years


Frequently Asked Questions

Q: How many locations can I include in one Scorecard?
A: There's no hard limit, but for readability, consider creating separate Scorecards if you manage 50+ locations. You can group by region to keep things organized.

Q: Can I compare my locations to industry benchmarks?
A: Yes! Enable Industry Benchmarks in Scorecard Settings. Percentage-based metrics will show how your locations compare to industry averages.

Q: What if I don't have access to all locations?
A: You can only add locations where you have dashboard access. Contact your admin if you need access to additional locations.

Q: Can office managers edit Scorecards I share with them?
A: No. Shared Scorecards are view-only. Recipients can duplicate your scorecard and then customize their copy if they want to modify it.

Q: How do I know if a trend is significant or just normal fluctuation?
A: Use longer comparison periods (8-12 weeks) to smooth out weekly variations. Also, ask the AI Assistant to analyze trends—it can help identify statistically significant patterns.

Q: Should I track the same metrics at every location?
A: Start with core metrics everyone should track (production, collections, new patients, reappointment). Add specialized metrics based on location type, size, or strategic focus.

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