Skip to main content
A2P 10DLC Text Messaging FAQs

Get answers to questions about porting your phone number and what we'll need to submit your A2P 10DLC request

Erika Gardner avatar
Written by Erika Gardner
Updated over a month ago

At Dental Intelligence, we are committed to supporting your business with tools and guidance to ensure your messages are delivered seamlessly and in compliance with regulations.

Businesses in the U.S. must comply with laws designed to reduce robocalls and spam messages, ensuring more meaningful and trusted communication with customers. By providing transparency in message content and sender information, mobile network operators can deliver reliable, secure messaging services.

Frequently asked questions

Our Bulk Messaging feature is available to offices in the U.S. and Canada, empowering you to connect with your customers efficiently.

Questions? Our support team is here to help at porting@dentalintel.com.


Where can I learn more about A2P messaging requirements and best practices?

Please review the following resources for more information about A2P messaging standards and best practices:

These resources are provided for informational purposes only. Please consult your legal counsel or compliance expert to ensure adherence to applicable regulations.


Is there a deadline to provide registration information?

Dental Intelligence is asking for this information as soon as possible so we can ensure there is no disruption to your texting services and also minimize any fees or penalties for your business.

IMPORTANT: Filling our the Phone Port Request form initiates the submission process. Verification is extensive and can take weeks for your phone number to be registered successfully. Until your phone number is registered, text messages will be sent out via the toll free number provided with your Dental Intelligence account.


Is there a cost to port my phone number?

If you proceed with 10DLC registration to port your phone number, it is an additional $15 per month to send up to 15K messages per month or 2000 messages per day. Messaging usage over these limitations will be charged at a rate of $30 per month.

Once your phone number is successfully registered, the additional monthly cost will be added on your next Dental Intelligence invoice.


What information does Dental Intelligence need to submit a request to port my phone number?

Dental Intelligence needs the following information:

  • Your business’s EIN (US) or Canadian Revenue Agency Business Number and Canadian Corporation Number

  • Your legal business name

  • Your legal business address

  • A valid contact email address

  • A website for your business

  • Other locations affiliated with or connected to your business

  • Terms of Service/Terms and Conditions (must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, privacy policy links, and opt-out instructions)

Where can I find my EIN?

An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number and is used to identify a business entity. Generally, businesses need an EIN.

If you have an EIN for your business, but have since misplaced it, try the following actions to locate the number:

  • Check any of your IRS-issued documentation, such as your SS-4 confirmation letter or your Letter 147C (the record of how your entity is filed with the IRS).

  • Ask the IRS for a copy of your Letter 147C by calling the Business & Specialty Tax Line at 800-829-4933. You can find more information here.

  • If you used your EIN to open a bank account, or apply for any type of state or local license, you should contact the bank or agency to secure your EIN.

  • Find a previously filed tax return for your existing entity (if you have filed a return) for which you have your lost or misplaced EIN. Your previously filed return should be notated with your EIN.

Do I still need an EIN to register my business if I am a sole proprietor?

Yes. Even as a sole proprietor, you may still need an Employer Identification Number (EIN) especially if you have employees or if your business structure requires it for tax purposes. An EIN is used to identify a business entity for tax filings and other official purposes. Learn how to apply for an EIN.


Why is it important to provide my business information to Dental Intelligence?

The mobile network ecosystem is evolving to support business texting services (also known as A2P messaging) while ensuring compliance with industry regulations. Mobile network operators (MNOs), including Verizon, AT&T, and T-Mobile, have implemented new standards to register and validate businesses that send text messages. These measures increase transparency, enabling MNOs to deliver more reliable and trusted messaging services.

By registering your business through your service provider, like Dental Intelligence, you can unlock key benefits:

  • Enhance Trust and Credibility: Verified businesses build trust with customers and patients, assuring them that your messages are authentic and not spam.

  • Boost Message Delivery Rates: Registered brands enjoy higher messaging throughput, ensuring more of your texts reach your audience.

  • Prevent Service Disruptions: Unregistered businesses risk having messages flagged as spam or blocked entirely, potentially impacting other communication services like voice calls.

  • Avoid Additional Fees: MNOs charge higher fees for unregistered message delivery. By providing your information, Dental Intelligence can help you avoid unnecessary costs.

By completing your registration, you ensure seamless and compliant communication with your patients while protecting your business from potential disruptions and added expenses.


Will I still be able to text through Dental Intelligence if I don’t provide business information?

If you don't submit your business information for your office phone number to be registered, your text messages will continue to go out via the toll free number provided with your Dental Intelligence account.


Why aren’t other texting service providers requiring their customers to provide registration information?

Some business texting providers may not yet be fully informed about the new requirements or may choose not to handle the registration process on behalf of their customers. This approach can result in higher fees and penalties being passed on to businesses or leave individual customers to navigate these complex requirements on their own.

At Dental Intelligence, we’re committed to being your trusted partner, helping you understand and comply with these regulations to ensure your messages are delivered reliably and with minimal disruption or added costs.

Please note that if you switch to a different provider, you may still be required to complete the registration process and pay any associated fees through that provider.


Why was my 10DLC registration rejected?

To stay 10DLC compliant, there are some rules you need to follow, including:

  • Opt-in language anywhere a patient or customer enters their number.

  • Avoid any SHAFT-C content, which stands for sex, hate, alcohol, firearms, and tobacco/cannabis.

  • You must have a website or online presence. A social media page counts.

  • The website must contain a privacy policy that states, "Consumer information is not shared with third parties for marketing purposes."

  • Your website must also contain Terms and Conditions that has an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, privacy policy links, and opt-out instructions. This cannot be a pop-up.

  • Make sure it's clear that your office is sending the messages to your customers.

  • Make sure content attributes in your campaign match your website and/or sample message content.

  • Some carriers reject Sole Proprietor Campaigns, so they’ll be automatically rejected.

If any of these rules are broken, it can result in your 10DLC registration being rejected, which means your patients may no longer receive your messages.


How can I make my website 10DLC compliant?

If you don't make your website compliant with 10DLC standards, you may lose the ability to message your patients. Here are a few things to prevent that:


Do I need my own privacy policy on my website?

To register 10DLC messaging campaigns, your practice must have an acceptable Privacy Policy available on its website. This policy should clearly outline how patient/customer data will be used and shared (if applicable) and provide instructions for contacting the sender.

Adhering to the following guidelines will help ensure successful campaign registration and vetting:

Privacy Policy Guidelines

  1. Consent and Data Usage Privacy Policies must confirm that consumer data will not be shared or transferred between organizations unless explicitly stated. Including a clear process to demonstrate this is essential.

    Example: "Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Exceptions include text messaging originator opt-in data and consent; this information will not be shared with third parties."

  2. Opt-Out Instructions
    Message senders must acknowledge customers' rights to opt out of messaging campaigns. The Privacy Policy must detail how customers can opt out of future communications.

    Example: "To stop receiving future communications, you can opt out by texting STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE."

Note: If online platforms are used, your Privacy Policy, Practices, and Procedures must include these SMS disclosures and functions. Failure to comply may result in registration rejection.

Terms & Conditions Guidelines

Message senders must provide compliant Terms & Conditions to patients/customers as part of the campaign registration process. These should be hosted on your brand's website and should include:

  • Brand Name

  • Description of Message Types (e.g., appointment reminders, account updates)

  • Message Frequency Disclosure (e.g., "Message frequency varies")

  • Cost Disclosure (e.g., "Message and data rates may apply")

  • Customer Care Information (e.g., "Text HELP for assistance or email [email address]")

  • Opt-Out Instructions (e.g., "Text STOP to cancel")

Example: "Messaging Terms & Conditions. You agree to receive informational messages (e.g., appointment reminders, account notifications) from [Practice Name]. Message frequency varies. Message and data rates may apply. For help, text HELP or email us at [email address]. You may opt out at any time by texting STOP."

By ensuring your Privacy Policy and Terms & Conditions meet these standards and are available on your website, you can improve the likelihood of successful campaign registration and maintain compliance with 10DLC messaging requirements.

Did this answer your question?