Effective September 15, 2026, new industry regulations require businesses to provide a working Privacy Policy URL and Terms & Conditions URL for every toll-free number verification. This applies to new numbers and to any number that needs to be verified again.
These updates are part of broader carrier requirements to improve transparency and trust in toll-free messaging and calling. We’re sharing this now so you know what information will be needed going forward.
What do I need to do?
If you're a new customer: We'll need all of the business registration and website details below to submit your toll-free number for verification.
If you're an existing customer and your toll-free number shows as unverified: Numbers that were already verified aren't expected to need action. However, a number can lose its verified status for different reasons (for example, if it's hosted away from Dental Intelligence). When that happens, we have to submit it for verification again, and the submission must meet the current requirements, including both URLs.
Recommended for all practices: Make sure your website has a live Privacy Policy page and a Terms & Conditions page now, even if your number is currently verified. If your number ever needs to be re-verified, having these in place helps avoid delays. Samples are available here:
What information will be required?
Beginning September 15, 2026, carriers will require additional business details for toll-free number verifications. These requirements apply across the industry and are designed to help confirm legitimate business use of toll-free numbers.
In order for us to submit your office's toll-free number verification, you'll need to provide Dental Intelligence with the following information (and documents):
Item | What it means |
Legal Company Name & DBA | Official registered business name, plus “Doing Business As” name if different. |
Valid tax/registration ID or EIN. | |
Classification (e.g., Corporation, Sole Proprietor) and registration type (e.g., EIN). | |
ISO country code of registration (e.g., US / USA). | |
HQ Address | Primary physical address of the business. |
Contact Email | Valid email to receive verification status notifications. |
Working Secure Website | 📌 Website URL address must start with https:// |
Privacy Policy URL Required as of 9/15/26 | Direct, working link showing what data is collected and how it's used. |
Terms & Conditions URL Required as of 9/15/26 | Direct, working link detailing program rules and mobile opt-in provisions. |
This information should match your official business records.
What is a Business Registration Number (BRN)?
A Business Registration Number (BRN) is an official number assigned to a business by a government authority. Common examples include:
United States: Employer Identification Number (EIN)
Canada: Canadian Business Number (CBN)
Other countries: A government-issued business registration number specific to your country
Business Registration Type
This identifies the type of registration number being provided, such as:
EIN
CBN
Other government-issued business identifiers
Business Entity Type
This describes your business’s legal structure. Examples include:
Sole Proprietor
Private For-Profit Business
Non-Profit Organization
Business Registration Country
This refers to the country where your business is officially registered and is typically provided using a two-letter country code (for example, US or CA).
Privacy Policy and Terms & Conditions URLs
Effective September 15, 2026, carriers will also require the following for every toll-free verification:
Privacy Policy URL — must be live and directly accessible, and must explicitly state that consumer information is not shared with third parties for marketing purposes
Terms & Conditions URL — must be live and directly accessible, and must include an SMS disclosure covering message types, frequency, data rates, opt-out instructions, and a link to your privacy policy
Important: Submissions without these URLs after September 15, 2026 will be rejected by the carrier. This includes re-verification submissions.
FAQs
What are the new URL requirements effective September 15, 2026?
Effective September 15, 2026, all new toll-free verification submissions must include a Privacy Policy URL and a Terms & Conditions URL. Both must be live and directly accessible links hosted on your website — not PDFs, pop-ups, or pages under construction. The Privacy Policy must explicitly state that consumer information is not shared with third parties for marketing purposes. The Terms & Conditions must include an SMS disclosure covering message types, frequency, data rates, opt-out instructions, and a link to your privacy policy.
Why are these new requirements being introduced?
These are industry-wide regulations intended to support trusted use of toll-free numbers.
Do these requirements apply to all businesses?
Yes. The requirements apply to all toll-free verifications, regardless of business size or location.
Do existing verified toll-free numbers need to meet these requirements?
If your toll-free number (TFN) was verified before September 15th, it's grandfathered under the previous standards and will keep working as it does today.
However, that protection only lasts as long as your number stays hosted with Dental Intelligence. If your TFN is ever "hosted away," it will need to be re-verified, and at that point it must meet the new Toll Free Verification requirements. Until re-verification is complete, you won't be able to text patients from the Dental Intelligence platform.
Because a number can be hosted away at any time, often without warning, we strongly recommend that all practices, including existing customers, meet the new Toll Free Verification Requirements now. Having everything in place ahead of time means that if your number ever needs to be re-verified, it can happen quickly and with minimal disruption to patient communication.
What does "hosted away" mean?
A number is "hosted away" when another carrier or provider submits a valid Letter of Authorization (LOA) to take over hosting of your number. Our carrier, Bandwidth, is required to comply, and Dental Intelligence can't prevent it. When this happens, you'll see an error in your Dental Intelligence portal, and your number will need to be re-verified under the current standards.
What if my business operates outside the U.S. or Canada?
You can provide the official business registration number issued by your country’s government authority.